Faith Journey - Religion (est. 2020)

The deficit model, however, has been discredited by a wealth of literature that shows that simply giving more information to people does not necessarily change their views.^[9] This is in part due to people wanting to feel that they have had their say (and have been heard) in any decision-making process and people making decisions based on a host of factors. These factors include ethical, political, and religious beliefs, in addition to culture, history, and personal experience.

Put another way, people's sense of risk extends beyond the purely scientific considerations of conventional risk analysis, and the deficit model marginalizes these 'externalities'. It is now widely accepted that the best alternative to deficit model thinking is to genuinely engage with the public and take these externalities into account.

Boykoff, MT (2009), Creating a Climate for Change: Communicating Climate Change and Facilitating Social Change. Glob. Environ. Polit. 9 (2) 123-128

https://en.m.wikipedia.org/wiki/Information_deficit_model#:~:text=In%20the%20deficit%20model%2C%20scientists,will%20happily%20support%20new%20technologies.%22