Proposed Structure for the Deck
(Waring Wayang - fairuzsulaiman)
1. Executive Summary
Introduction to the concept of a Play-Theatre/Movie Hybrid
The core vision: Merging literature, drama, and projection mapping to create immersive site-specific performances in KL
Why now? KL’s evolving arts ecosystem and placemaking efforts create the perfect opportunity
Expected outcomes: Cultural revitalization, new tourism opportunities, and interdisciplinary artistic collaborations
2. Background & Market Analysis
The State of the Arts in KL:
Growing interest in experimental theatre, site-specific performances, and digital art
Existing arts institutions (e.g., Five Arts Centre, klpac, PJPAC) and independent theatre movements
Placemaking trends: revitalization of heritage spaces (e.g., REXKL, Zhongshan Building, Sentul Depot)
Technology in the Arts:
Projection mapping as an emerging art form in global and local contexts
The rising use of digital storytelling in theatre, museums, and public installations
Gaps & Opportunities:
KL lacks a dedicated interdisciplinary space for live theatre x digital art experiences
Many heritage buildings remain underutilized for cultural programming
Audience craving immersive, non-traditional theatre experiences
3. Case Studies & Global References
International Case Studies
"Le Mouvement de l’Air" (France) – A projection-based theatre piece merging dance and light mapping
"Van Gogh Alive" – An immersive art exhibition showcasing how projection mapping attracts mass audiences
Berlin’s Festival of Lights – How heritage buildings become storytelling mediums through light projections
Local Inspirations
KL’s LINC Mall: Digital art installations in a commercial setting
George Town Festival: Site-specific performances using heritage spaces
The Light Project by Filamen: Malaysian artists using projection mapping for placemaking
4. Project Concept & Execution Plan
Artistic Direction:
Hybrid performances: Live actors + Digital projection storytelling
Site-specific adaptations: KL heritage buildings as interactive “stages”
Themes: Local literature, history, folklore, and contemporary narratives
Technical Execution:
Projection mapping techniques: Compartmentalized illumination, layered visuals, actor integration
Equipment and skill requirements: Projectors, software, digital animation teams, sound design
Pilot Project Proposal:
Location Options: (e.g., REXKL, Sentul Depot, Kwai Chai Hong, old Panggung Bandaraya)
Pilot Production: Adapting a classic Malaysian novel/play into a 45-60 min projection-mapped performance
5. Potential Collaborators & Partners
Theatre & Performing Arts Groups
Five Arts Centre, klpac, Instant Café Theatre
Projection & Digital Art Experts
Filamen, No-to-Scale, Liew Kwai Fei, TRIN**
Heritage & Placemaking Organizations
Think City, Arts-ED Penang, Cultural Economy Development Agency (CENDANA)
Corporate & Institutional Sponsors
Real estate developers with heritage assets (e.g., YTL Land, Think City, UDA Holdings)
Tourism & cultural agencies (e.g., Malaysia Tourism, MyCreative Ventures)
Tech companies (e.g., Epson, Christie Digital, Panasonic for projection equipment sponsorships)
6. Budget & Funding Strategy
Projected Costs: Venue rental, projection tech, artist fees, production costs
Revenue Streams: Ticketed performances, cultural tourism partnerships, corporate sponsorships
Grant Opportunities: CENDANA, MyCreative Ventures, Tourism Malaysia cultural grants
7. Next Steps & Call to Action
Stakeholder Engagement: Meetings with potential partners, securing initial funding
Feasibility Study & Pilot Testing: Identifying locations, testing projection techniques
Public & Media Engagement: Social media teasers, investor showcases, collaborations with arts festivals
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