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Quality projection mapped plays (site-specific)

Proposed Structure for the Deck


(Waring Wayang - fairuzsulaiman)


1. Executive Summary


Introduction to the concept of a Play-Theatre/Movie Hybrid


The core vision: Merging literature, drama, and projection mapping to create immersive site-specific performances in KL


Why now? KL’s evolving arts ecosystem and placemaking efforts create the perfect opportunity


Expected outcomes: Cultural revitalization, new tourism opportunities, and interdisciplinary artistic collaborations



2. Background & Market Analysis


The State of the Arts in KL:


Growing interest in experimental theatre, site-specific performances, and digital art


Existing arts institutions (e.g., Five Arts Centre, klpac, PJPAC) and independent theatre movements


Placemaking trends: revitalization of heritage spaces (e.g., REXKL, Zhongshan Building, Sentul Depot)



Technology in the Arts:


Projection mapping as an emerging art form in global and local contexts


The rising use of digital storytelling in theatre, museums, and public installations



Gaps & Opportunities:


KL lacks a dedicated interdisciplinary space for live theatre x digital art experiences


Many heritage buildings remain underutilized for cultural programming


Audience craving immersive, non-traditional theatre experiences




3. Case Studies & Global References


International Case Studies


"Le Mouvement de l’Air" (France) – A projection-based theatre piece merging dance and light mapping


"Van Gogh Alive" – An immersive art exhibition showcasing how projection mapping attracts mass audiences


Berlin’s Festival of Lights – How heritage buildings become storytelling mediums through light projections



Local Inspirations


KL’s LINC Mall: Digital art installations in a commercial setting


George Town Festival: Site-specific performances using heritage spaces


The Light Project by Filamen: Malaysian artists using projection mapping for placemaking




4. Project Concept & Execution Plan


Artistic Direction:


Hybrid performances: Live actors + Digital projection storytelling


Site-specific adaptations: KL heritage buildings as interactive “stages”


Themes: Local literature, history, folklore, and contemporary narratives



Technical Execution:


Projection mapping techniques: Compartmentalized illumination, layered visuals, actor integration


Equipment and skill requirements: Projectors, software, digital animation teams, sound design



Pilot Project Proposal:


Location Options: (e.g., REXKL, Sentul Depot, Kwai Chai Hong, old Panggung Bandaraya)


Pilot Production: Adapting a classic Malaysian novel/play into a 45-60 min projection-mapped performance




5. Potential Collaborators & Partners


Theatre & Performing Arts Groups


Five Arts Centre, klpac, Instant Café Theatre



Projection & Digital Art Experts


Filamen, No-to-Scale, Liew Kwai Fei, TRIN**



Heritage & Placemaking Organizations


Think City, Arts-ED Penang, Cultural Economy Development Agency (CENDANA)



Corporate & Institutional Sponsors


Real estate developers with heritage assets (e.g., YTL Land, Think City, UDA Holdings)


Tourism & cultural agencies (e.g., Malaysia Tourism, MyCreative Ventures)


Tech companies (e.g., Epson, Christie Digital, Panasonic for projection equipment sponsorships)




6. Budget & Funding Strategy


Projected Costs: Venue rental, projection tech, artist fees, production costs


Revenue Streams: Ticketed performances, cultural tourism partnerships, corporate sponsorships


Grant Opportunities: CENDANA, MyCreative Ventures, Tourism Malaysia cultural grants



7. Next Steps & Call to Action


Stakeholder Engagement: Meetings with potential partners, securing initial funding


Feasibility Study & Pilot Testing: Identifying locations, testing projection techniques


Public & Media Engagement: Social media teasers, investor showcases, collaborations with arts festivals



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